Brand is the strongest and most important asset for every company. Why is that ? because the brand will greatly affect the sales of every item produced by the company which is more important than a tagline, logo, slogan and advertisement.
There are so many similarities between brands currently circulating in the world, therefore looking for a striking difference that contains important meaning in each logo is a must. Along with the times and changes in society, a number of world-famous brands are trying to develop in keeping with the flow of progress. One of them is the world famous car manufacturer VW (Volkswagen).
History of the Founding of Volkswagen
The company was founded on 28 May 1937 in Germany under the name, "Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH". But the history of the brand can be traced back to 1933. At a car show in Berlin, Adolf Hitler put forward the idea of \u200b\u200bcars that were affordable for the people of that time. This was done to support the idea of building the State. Finally the idea was approved because this would greatly affect Germany's progress at that time. One of his visions was to encourage the German people to buy a fast, yet affordable vehicle that cost around 1000 Reichs (about $140).
One year after Adolf Hitler led Germany; he invited Ferdinand Porsche, a car engineer from Austria to design a people's car for Germany. Since Porsche was from Austria, Hitler asked him to apply for German citizenship. In response to this Porsche renounced Czechoslovak citizenship and joined the German National Socialist Party.
The initial logo composed on the car was taken from the 'Nazi' flag which was designed in the shape of the swastika symbol. Apart from that, this symbol also denotes an ancient Nordic symbol called 'Ginfaxi' which binds in ancient teachings that are said to give victory in every battle that takes place.
The first advertisement shown by VW had the mission KDF (Kraft durch Freude), 'strength through joy', showing images of family and friends relaxing and going on holiday in a car. Also, several advertisements in the print media showing friends and family visiting forests, stations and hills.
But before World War 2, the first VW logo was replaced on the grounds that the logo resembled a pedestal fan.
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After the world war ended, the British army took control of the damaged factory under the supervision of Major Ivan Hirst. Under him, Major Ivan Hirst ordered the re-establishment of factory conditions which would later be carried out again to build and repair all the machines so that. This was an extraordinary achievement during the 1945 period in which engine parts were still found from the rubble at the factory. These parts were then used to build more than 2000 vehicles.
In the following year, Britain further increased production to 10,000 vehicles, also changing the company name to Volkswagen. The name of the factory town was also changed to Wolfsberg, which was inspired by the local castle in the town. This is the embryo of the VW Beetle car. During this period, the design around the logo circle was also removed.
Massive innovations were also made, namely by providing a more glossy paint quality and a better shape. Exports were also carried out in several European countries which had an impact on the recruitment of workers.
Volkswagen is thus one of the companies that can support Germany's uncertain economic conditions. Strangely enough, the German people at that time thought that by driving a VW car, they felt they had become a luxury and this would help them get better jobs.
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Volkswagen logo
As seen today, the VW logo is a simple representation of the company's initials. which means "Volks" which in German means people, while "Wagen" means cars.
Initially the logo was designed in 1938. The logo was heavily modified in 1996 and 2000. In the final logo modification, aspects such as mixed colors and three dimensions were introduced to make the logo unique.
The beauty of the logo lies in its simplicity, containing only two letters ( the V above the W), the two letters seem to interact with each other. the edges are joined by a circle with the same line circle. The gap between the V and W is an attempt to differentiate the two so as not to affect the legibility of the logo, while at the same time making the logo visually distinct.
The VW logo only consists of two colors, namely blue and white. The blue color represents class, excellence and reliability, while white represents charm, nobility and purity.
The news circulating now is that VW is reported to have modified the newest logo which will be lonching next month. What does it look like? We will see later.
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