The Meaning of the BMW Logo, Airplane Propellers are Just a Myth

Rabu, 18 Januari 2023

BMW stands for Bayerische Motoren Werke or Bavarian Motor Works. The company was founded in 1917.

BMW emerged as the Rapp Motorenwerke aircraft engine manufacturer, located in Munich. Although the company name changed, the technical equipment, assets and workforce remained the same.

When the BMW name was first included in the commercial register in July 1917, there was no company logo.

In the early days, the logo and its meaning simply did not exist for the wider community as it is today, because BMW had no customers, said BMW Archive Director Fred Jakobs.

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The main business is the production and maintenance of aircraft engines for the German Air Force. The first BMW logo appeared in October 1917, continuing the Rapp Motorenwerke tradition of having a black ring around the company logo bearing the company name.

However, on October 5, 1917 the company created a real logo. This first BMW badge, registered in the trademark register of the German Empire, retains the round shape of the old Rapp logo. The outer ring of the symbol is now bordered by two gold stripes and says BMW.

The company's home state of Bavaria will also be represented on the company logo. The inner quarter circle on the BMW badge features the Bavarian state colors, white and blue.

But they are in reverse order. The reason for the reverse order of blue and white in the BMW logo was local trademark laws at the time, which prohibited the use of state emblems or other symbols of sovereignty on commercial logos.

The first key to the meaning of the BMW logo is its color, white and blue are the colors of the State of Bavaria in Germany, home of BMW. A 1929 BMW advertisement depicts the BMW emblem, complete with four colored quadrants, in a rotating airplane propeller. The interpretation that the BMW logo represents a propeller has persisted ever since.

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Even today, many people still believe that the BMW logo depicts a spinning propeller. The BMW propeller myth arose several years after the first company logo.

A BMW advertisement from 1929 shows an airplane with the BMW logo on the rotating propeller. At the start of the global economic crisis, the ad tried to promote a new aircraft engine that BMW was building under license from Pratt & Whitney.

Then, in 1942, BMW itself linked the propeller to its corporate symbol. BMW has made no serious attempt to dispel this myth. In fact, it continues to represent the BMW emblem as a propeller.

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