Aston Martin Lagonda Limited is a British car manufacturer, which is famous for its high-end sports cars. Headquartered in Gaydon, Warwickshire, the company was founded in London in 1913, by Lionel Martin and Robert Bamford.
Aston Martin has earned worldwide recognition for its excellent craftsmanship, innovation and attention to detail. This makes this manufacturer considered one of the leading brands in the world automotive industry
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Regarding the logo, which Aston Martin uses has undergone various modifications throughout the years. The company's first logo, introduced in 1921, consisted of a simple combination of the letters A and M, which were the company's initials. with black inside the circle.
Later, the winged design was first adapted in 1927, with the company name placed on a pair of white wings. Since then, the logo has remained in use, but has been overhauled and simplified several times, to keep in line with a contemporary design aesthetic.
A wing is a traditional symbol of speed, freedom, dream, and exploring limits. The current version of the Aston Martin logo is a green rectangle on a white wing.
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Meanwhile, the Aston Martin logo consists of three colors, black, green and white. All these colors signify qualities such as elegance, prestige, uniqueness, originality, excellence and the company's environmentally friendly production.
Meanwhile, the font used in the logo is of type Optima, a humanist font from the sans-serif series created by German designer, Hermann Zapf. (asp)
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