Apart from Ferrari, Lamborghini is known as one of the premium sports car manufacturers typical of Italy. Focusing on the aggressiveness and strength of a bull, the Lamborghini Emblem thrived because the creator of the logo recognized founder Ferruccio Lamborghini's fondness for bullfighting. Even the gold color in this logo was obtained from competition with Enzo Ferrari.
History of Lamborghini
Born as a wine farmer, Ferruccio Lamborghini was clearly not interested in developing the family business. He was more interested in mechanics and after serving in the Air Force during World War II, Lamborghini was one of the first to notice that the demand for farm tractors would increase in post-war Italy.
Only in 1948, Ferruccio officially introduced a tractor manufacturing company in Cento (Bologna), Italy, after spending a lot of money on military machines, a remnant of World War II. History of development and the brand 'Lamborghini Trattori' was sold in 1971 to one of Lamborghini's competitors, namely Sama.
The first logo appeared in 1952 and consisted of a triangle, where each of the three corners included the initials 'Ferruccio Lamborghini Cento'. However, due to the lack of knowledge about graphic design at that time, the three were represented with three different fonts.
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Only in 1959, the owner's desire and knowledge prompted Lamborghini to expand its production in the helicopter sector. Unfortunately the Italian government at that time did not approve of this plan and Lamborghini decided to dedicate himself to producing sports cars.
This event marked the birth of “AutomobiliFerruccio Lamborghini SpA” officially founded in 1963 in Sant'AgataBolognes (Bologna). The success behind this brand is their partnership with designer Bertone and jet engine designer Bizzarrini. Meanwhile, the creation of the logo (which was also used on the tractor) was commissioned by Paolo Rambaldi.
The Birth of the Golden Bull
Paolo chose a bull taken from the zodiac of Ferruccio Lamborghini, the founder. In addition, the use of the bull character also symbolizes aggressiveness, represented by its fighting stance in a red shield with black contours. Ferruccio's love is depicted in logos and Lamborghini cars derive this style from Spain's famous bullfighting.
The shape of the Lamborghini crest depicts a shield and shows a golden grunting bull. This symbolic emblem is the same as any other car logo. This bull represents consistency, patience and strength. Contrary to some other Italian 'patriot' manufacturers, Lamborghini does not use Italian colors on the Lamborghini emblem.
In 1972, the Lamborghini emblem was restyled. The Lamborghini name is written back in capital letters, tucked into the shield in a yellow rectangle. But sometimes the Lamborghini emblem is often displayed with writing on the outside of the shield with the Universe Black Oblique font.
The famous golden Taurus with the black field of the Lamborghini emblem has a great resemblance to the yellow color of the Ferrari symbol. This similarity is not just a coincidence, as Ferruccio has a rivalry with Ferrari.
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Competition with Ferrari
Ferruccio became very rich from his tractor business. Because of that he bought several luxury cars, including a Ferrari. Very fond of cars, he started racing in the car he bought, but he knows very little about the mechanics of cars. He decided that the car he was driving needed to be changed. When it came time to race the Ferrari, he noticed that it was too loud and rough on the road. Other issues like the clutch need fixing.
During the 1960am, Enzo Ferrari's cars were at the forefront of the luxury sports car genre. Ferruccio also decided to inform Ferrari about the problems found in his cars. Given that Ferrari was in its heyday at the time, Ferrari felt that Lamborghini knew nothing about its cars.
He saw Ferrari's disdain as his driving force to work on his own kind of luxury car. He started designing various models. In just four months, he introduced the Lamborghini 350 GTV (which would later become the 350 GT) at the Turin Motor Show in October 1963. By late 1964, Lamborghini had sold its first 13 cars.
The legend of Lamborghini's rivalry with Ferrari is also represented by the model name. After the first models to use alphanumeric names, which were popular at the time, model names were also inspired by tauromchia, one example being the Lamborghini Miura, which is taken from the corrida bull breed raised by Don Fernando Miura Fernandez, a cattle breeder who Lamborghini frequented.
After many years as a manufacturer with family management, the oil crisis and the decline of the industry in the mid-80s forced Lamborghini to sell their shares to the Chrysler Group in 1987. After being acquired by Audi in 1998, the challenge that Lamborghini experienced was strengthening the appeal and reviving back the Lamborghini legend.
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